What are the advantages of “Opt-in” and “Opt-out” service?
The numerous marketing and advertising activities have made it very difficult for customers to adopt the messages and interpret them positively. The meaning and significance of the marketing messages are often lost because of the clutter that gets created due to the bombarding of enormous marketing messages. The various technologies and techniques available for marketing have made it highly beneficial for marketers and advertisers to reach the customers successfully. The marketers must understand the sensitive issue of less attention span of the audience and accordingly work to attract them with their promotional messages. E-mail marketing has been one of the effective techniques of marketing with significant conversion rates that helps the organization to gain more sales and profit. The "Opt-in" is the technique used to instigate positive action of subscription of the user to any kind of message or article or newsletter subscription. The &q